The most innovative fashionistas and beauty junkies out there (women like Aimee Song, Leandra Medine and Emily Weiss) always seem to know what we want and they deliver it to us in efficient and visually pleasing ways.
But what you don’t know about these ladies, is that they are also crazy smart about their strategies. They didn’t just buy cameras and a URL and gain instant success: It takes a business-savvy, independent spirit to be able to work completely solo, stay focused, and build a network. It takes a great writer who’s not afraid of a little risk and a lot of hard work. It takes someone who has the ability to motivate and generate content for their market. Basically, it takes someone who’s learned a thing or two about the biz.
Now I’ve only been in the blogging world for a couple of years, but I’ve been learning a lot along the way, thanks in large part to the smart women who’ve gone before me. So this week, I thought I’d let you in on some of the best kept secrets of a beauty blogger.
1. First impressions are everything and in this digital age, that includes your website
Every successful beauty blogger understands the need for a responsive, professional, and clean website. Before anyone emails you for a partnership opportunity, to buy a service or to just ask a question, you can assume they’ve combed through most of your website to learn about your brand and what you do. It truly is your first impression to the world, so just like you’d dress up for a first date, make sure your website (and your business cards and twitter account) reflect how you want to be seen.
2. Always show your appreciation to followers and partners
A beauty blog is just a website if it doesn’t have a loyal following. A well-liked blogger understands the importance of connecting with readers and followers and always letting them know they are appreciated. Unlike high school, popularity as a blogger can build much quicker on positivity and empowerment. A great blogger sends thank-you cards to networking partners, does frequent giveaways and interacts with their followers on Twitter and Facebook.
3. Speaking of social media, use it for more than just sharing envious beach pics or promoting
The bloggers with the most followers on social media have a trick up their sleeve: they treat you like just another girlfriend, letting you into their life journey. Especially on Twitter and Instagram, they share photos of hair disasters from middle school and their trip home for Christmas and in a lot of ways, it makes them seem more approachable and likable. No snarkiness, no shameless self promotion, just the feeling that they want you to be in on what’s going on in their life.
4. Read, read, and then read some more!
Invest in some great books that will keep you up to date on the ever-changing industry or that just generally inspire you to keep growing. I try to spend every morning reading for thirty minutes out of something inspirational or business-related to keep me motivated throughout my day. And I started doing that because someone who is more successful than me told me to. It’s really made a world of difference in staying positive and focused.
5. Be you, even if that means being a “work in progress”
Part of what makes a successful blog successful is the voice behind the writing. Every bit of content should be informative, entertaining and engaging, but above all, it should be authentic. It should ooze with your personality and readers should be able to feel that they know you from your words. Good, bad or otherwise, just be you: nobody likes a faker.