What’s the Beat Behind

What’s the Beat Behind

The daily life of an online marketer sure is fun. And with a forever-growing list of marketing tools and activities aimed at building customers relationships, you obviously have a lot to learn and do. As a result, there’s been a growing demand for productivity tools to help you take control of the day. We used to think that there’s an app for everything. But as it turns out, one of the top productivity boosters is not computer software – it’s the background music to your daily work.

 A soundtrack to your life

Music has always been an integral part of our life and culture. It can change the way we feel, make us recall memories from the past, or even influence our purchase decisions. There are a lot of companies that offer music for business purposes. Here are a couple of examples:

Mood is an experience-design company that helps businesses create a unique atmosphere for customers. They offer music branding and help develop music strategies for businesses, such as background music for retail and restaurants and music to put dental patients at ease.

Their website has the following statement: “Music has long been the soundtrack to our everyday lives – so it only makes sense to consider its incredible influence when setting the tone for your business environment.”

Focus@will is a neuroscience-based music service that offers specialized music proven to be extremely effective at extending attention span. After subscribing, you get access to a music player where every track has been remixed, re-edited, and scientifically remastered to help you focus, reduce distractions, and retain information when working, studying, writing, and reading.

See Now, Buy Now

See Now, Buy Now

O que mais se falou na semana de moda por aqui em São Paulo que acabou na última sexta, foi sobre o imediatismo da moda nos tempos atuais. Para tentar fugir das cópias das redes fast fashion e atender uma demanda cada vez mais instantânea dos consumidores cada vez mais plugados nas redes sociais, surgiu o tal “see now buy now”. Ele começou a ser discutido e considerado por grandes designers do mundo como TOM FORD, DVF, BurberryRebecca Minkoff, etc… no último NYFW, conforme nós abordamos nas aulas do último NY Fashion Tour. Essa mudança no calendário foi rapidamente incorporado pelo São Paulo Fashion Week (agora sem estação pré definida, chamando apenas de SPFWN41, o que significa edição número 41, não mais verão ou inverno).

Essa tendência foi incrivelmente adaptada pelas marcas brasileiras, entre elas a fast fashion da Riachuelo, que montou uma loja na própria passarela vendendo quase toda a mercadoria lá mesmo, aproveitando todo o desejo gerado pela emoção do final de um desfile (estava também disponível em algumas lojas da rede no dia seguinte). O desfile da Ellus Second Floor também entrou na onda do “See Now Buy Now”, e abriu uma pop up store no Iguatemi no dia seguinte. Está aí a grande capacidade de adaptação da indústria de moda nacional. Obviamente que há quem vá contra a maré, principalmente as marcas de luxo como Paula Raia etc, seguindo o posicionamento de Paris, que continuam fazendo desfiles conceito e não comerciais, o que faz parte do mundo da moda. Hoje cada marca tem a liberdade de fazer seu calendário como achar melhor.

Not Loving Monday Mornings?

Not Loving Monday Mornings?

This article is authored by Amy McCloskey Tobin and originally appeared on YouTern, a community enabling young talent to to become highly employable by connecting them to high-impact internships and mentors – and through contemporary career advice found on their blog, The Savvy Intern. We have partnered with them to bring more content to the Albert’s List blog. You can view the post here.

When you wake up on a weekday morning, are you excited about your work week ahead? Or, like so many working people, do you dread going to the job?pen-writing-notes-studying-large

You may be asking yourself: Is this what I’m really meant to do? Is this why I worked so hard in college? Is this all there is?

A recent Gallup survey shows only 31 percent of American workers are “engaged” at their job. Now consider this: the average American worker will spend 92,120 hours of their life working. That is far too much of your life to not love your job.

So how do you get to the point you’re one of those workers who love Monday mornings? Here are some ideas to help you get there…

What Do You Love?

Many people will tell you that they don’t know what they should be doing with their career and that is why they aren’t in a job they love. But that assumes there is only ONE job you will love, and you just haven’t discovered it yet.

What I’d like you to consider is there are probably many jobs that would inspire you, and all you need to do is find one of them.

To that, you must first know yourself — and know what you’re really good at.

What do you do best? What is your number one talent? What is effortless for you to do well? Once you understand that, you look for a job that uses those skills. Or, better yet, begin to use those skills more often in the job you’re doing now. After all, it is possible to transform your job into something you love.

One Reason You’re Not Loving Monday Mornings

Too many of us get stuck in a rut at work because we lose a sense of priority; we spend too much time doing the wrong things — or maybe the things that don’t matter as much.

Truly successful people spend a lot of time doing the RIGHT things instead of working hard at the wrong things.

What are the right things in your job? What are your highest priorities? How are you contributing to the mission of your organization?

Don’t Stay in a Job You Hate

If you are miserable in your job and you KNOW it isn’t what you are meant to do, you must quit. That doesn’t mean leave with no planning and no savings, of course. But you cannot remain at a job that is unfixable.

Too many of us have a fear of leaving — we think that perhaps the job will get better, or feel guilty about not giving it our all. Ultimately, those thoughts are barriers that keep from leaving our comfort zones; from trying something new that might be the job you really love.

Stop Thinking About Money

We often equate success with how much we earn. This mindset — and leaving even the worst job if it means a step-down in pay — makes it difficult to move to a job we would love.

Especially during the early years of your career, make passion and purpose far more important than money.

If you really love what you do you will live a much happier life, even if you have to cut back on some of the perceived luxuries you once enjoyed. When that happens to you, you’ll discover, as many as you have, that there is no luxury greater than loving your work.

This may all sound easier said than done. It may not happen overnight. But don’t be afraid to try something different. Be interesting. Be bold. Stay curious and optimistic.

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