The importance of keywords

The importance of keywords

The first step is to think about the kind of job you are targeting. If you have an actual job description for a specific opportunity – web developer, for example – read it carefully and highlight the words that you see in the job description. If you don’t have a job description, try pulling up some current IT job postings with similar job titles online and see what words are being used in those IT job descriptions.

Using web developer as an example, you will likely find terms such as mobile applications, user interface, .NET and HTML come up multiple times. These are the words you should include in your resume, assuming you have that experience. Software and technology competencies are particularly important and worth repeating in different sections of your IT resume.

Get specific IT job descriptions by downloading the Robert Half Technology Salary Guide.

Think like an IT hiring manager

Also keep in mind that hiring managers typically use nouns when running searches. For example, they might use “management experience” rather than “experience managing.”

Of course, when it comes to IT resume keywords, it’s everything in moderation. You don’t want to get carried away by over-using them – especially if the keywords you’re including are misleading or are unrepresentative of your experience and qualifications. While using the right keywords might get you past the tracking software, a hiring manager will not be impressed by an IT resume that’s been overstuffed to the point that it no longer reads clearly, logically or honestly.

Keep your IT resume focused on your qualifications, specialized skills and accomplishments, using keywords strategically throughout the document. These easy guidelines will help land your resume at the top of the pile and get your foot in the door for the all-important interview.

Hopping in the IT World

Hopping in the IT World

According to Eric Younkin, branch manager of Robert Half Technology in Cleveland, “Employers are split down the middle about how they view job hopping in the tech industry and what they are looking for in potential candidates.…

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More Than Just An SEO Tool

More Than Just An SEO Tool

Last year Guest Blogging was the buzzword in SEO. Since Google made the algorithm change, forcing SEOs to look for unique and relevant content to aid their ranking efforts, so-called professional guest bloggers arrived in droves and every SEO agency started offering guest posts, content exchanges, blogger outreach (and any other way of putting it) as an additional link building exercise.

As a blogger myself, I have no trouble with people making a living from writing and I embrace the changes imposed by Google to ensure content on the web is of a high standard, is unique and is relevant. I understand that for SEOs to acquire natural links, they need to start thinking outside of the box. However, that out of the box thinking seems to have gone amiss with guest blogging, there’s serial misuse of the practice across the web, and this general bad practice amongst SEOs (who’re still trying to con the search engines and have now taken to practising not only black-hat SEO but have extended their reach to content as well) is now impacting brand reputation.

For the purpose of this blog, I’m going to avoid getting into the link building debate, yes we understand that guest blogging for SEO is born out of getting a portfolio of backlinks, but as a Content Marketer, there’s far more benefit than just a link.

For a marketer, guest blogging provides a unique way to extend the reach of their business, build advocates for the brand and showcase their knowledge. Content exchanges have been commonplace for years now, mainly between high profile professionals who wanted to provide their audience with new content from a respected source. However, with SEOs utilising it as a mass link building exercise, things can and are going wrong.

Start  A New Day

Start A New Day

A morning routine can help you harness all those little things that make your day productive. One activity I highly recommend is to enjoy a daily dose of inspirational writings. Are you in? Then make yourself comfortable, because we’ve got five inspiring ideas for you today. Grab a sip of coffee and find out what’s hot in social recruiting in 2016 — and much more.

1. Four Key Recruiting Trends to Watch in 2016

We start with a quick reminder of the LinkedIn survey on Global Recruiting Trends in 2016. In this infographic, you get the gist of four leading trends. But If you want detailed data, download the entire document and dig in!

Key Takeaways:

Quality of hire turns out to be the most important metric of recruitment success.
Finding quality talent is all about social networking and employer branding. (Note that employee referrals are among peaking trends.)
To have your recruitment effort pay off, make retention a priority.

Turn it Into a Hot Rod

Turn it Into a Hot Rod

Chop the top off a Lamborghini Aventador, give it a hot rod-style makeover, and you get this futuristic-looking carbon fiber vehicle. Created by Pawel Wisniewski and his friend Jans Slapins, this design draws inspiration from Formula 1 cars, the Plymouth Cuda, the Vought F4U Corsair and believe it or not, a 1960s-era refrigerator.

It’s powered by a twin-turbocharged V8, mated to a sequential 6-speed transmission. One thing we do know about its suspension is that the wheels have built-in brake rotors.

Chop the top off a Lamborghini Aventador, give it a hot rod-style makeover, and you get this futuristic-looking carbon fiber vehicle. Created by Pawel Wisniewski and his friend Jans Slapins, this design draws inspiration from Formula 1 cars, the Plymouth Cuda, the Vought F4U Corsair and believe it or not, a 1960s-era refrigerator. It’s powered by a twin-turbocharged V8, mated to a sequential 6-speed transmission. One thing we do know about its suspension is that the wheels have built-in brake rotors.

Chop the top off a Lamborghini Aventador, give it a hot rod-style makeover, and you get this futuristic-looking carbon fiber vehicle. Created by Pawel Wisniewski and his friend Jans Slapins, this design draws inspiration from. Formula 1 cars, the Plymouth Cuda, the Vought F4U Corsair and believe it or not, a 1960s-era refrigerator. It’s powered by a twin-turbocharged V8, mated to a sequential 6-speed transmission. One thing we do know about its suspension is that the wheels have built-in brake rotors.

Formula 1 cars, the Plymouth Cuda, the Vought F4U Corsair and believe it or not, a 1960s-era refrigerator. It’s powered by a twin-turbocharged V8, mated to a sequential 6-speed transmission. One thing we do know about its suspension is that the wheels have built-in brake rotors.

Chop the top off a Lamborghini Aventador, give it a hot rod-style makeover, and you get this futuristic-looking carbon fiber vehicle. Created by Pawel Wisniewski and his friend Jans Slapins, this design draws inspiration from Formula 1 cars, the Plymouth Cuda, the Vought F4U Corsair and believe it or not, a 1960s-era refrigerator. It’s powered by a twin-turbocharged V8, mated to a sequential 6-speed transmission. One thing we do know about its suspension is that the wheels have built-in brake rotors.

What’s the Beat Behind

What’s the Beat Behind

The daily life of an online marketer sure is fun. And with a forever-growing list of marketing tools and activities aimed at building customers relationships, you obviously have a lot to learn and do. As a result, there’s been a growing demand for productivity tools to help you take control of the day. We used to think that there’s an app for everything. But as it turns out, one of the top productivity boosters is not computer software – it’s the background music to your daily work.

 A soundtrack to your life

Music has always been an integral part of our life and culture. It can change the way we feel, make us recall memories from the past, or even influence our purchase decisions. There are a lot of companies that offer music for business purposes. Here are a couple of examples:

Mood is an experience-design company that helps businesses create a unique atmosphere for customers. They offer music branding and help develop music strategies for businesses, such as background music for retail and restaurants and music to put dental patients at ease.

Their website has the following statement: “Music has long been the soundtrack to our everyday lives – so it only makes sense to consider its incredible influence when setting the tone for your business environment.”

Focus@will is a neuroscience-based music service that offers specialized music proven to be extremely effective at extending attention span. After subscribing, you get access to a music player where every track has been remixed, re-edited, and scientifically remastered to help you focus, reduce distractions, and retain information when working, studying, writing, and reading.

All You Need to Know

All You Need to Know

Renting out your vacation property can be a lot of fun and is a unique way to share your passion for a place with travelers. However there is no doubt about it, renting can be a lot of work. The list of questions about renting out a house or apartment remotely is often overwhelming. OneRooftop is happy to provide some answers and advice about how you can rent out your vacation rental home without feeling overwhelmed or financially burdened.

 

Being Far Away from Your Home Away From Home

If you’re in Minnesota, it doesn’t make sense to fly out to San Francisco every other day just to change the linens. Even if you’re in Pasadena, it may not work to drive to Santa Monica for every check-in. Renting out a house in another city or another state may make more sense financially or in order to keep your day job. While there are many reasons to be near by your house (such as maintenance, yard care, or even just knowing the neighbors) it is common now for renters to get some help managing a unit.

So here is a breakdown of some of the logistics:

If you’re considering a renting your vacation home, you’ve probably already been weighing the pros and cons of hiring a property management company. If it’s what you’re into, it can be a really smart choice. They can help you with exchanging keys at check-in and check-out, changing out the linens, helping you make repairs when accidents happen, or mowing the grass and watering the flowers. Sometimes they’ll even screen your renters so you know your guests are well behaved, like they do at Legacy Executive Rentals in Colorado. A management company will probably earn a percentage of your booking (about 20-25%) and cover many services.

Since keys are the essence of your home’s security, we’ll start there. OneRooftop has several clients who use lock boxes to pick up and drop off keys for a stay. There are also new and emerging high-tech options that are raising the bar for locking up, like the August Smart Lock. It is a code-free locking system that opens doors with a smart phone, working much like a fob.

Here are some more tech options that you can incorporate into your vacation rental home.

Programmable Sprinkler System

Take care of your garden and lawn without the expense of a gardener by having a programmable sprinkler system. There are even some systems that will detect when it’s raining and turn off as the weather changes. Here’s a list of gadgets you can use to make your garden look royal.

Remote Thermostat

Controlling your electric bill while away can be a huge source of stress. Having a remote control thermostat may be a good choice to give you peace of mind when you or your guests are away. A smart product like Nest will even program itself and learn what you like and adjust the temperature as you come and go.

Programmable Lights

Anybody who has moved around a lot is familiar with this question: Which light switch does what? If you can do everything from your phone, there would be no need for a light switch orientation. Plus, when you can control the lights remotely, you can do more to protect your home. If there aren’t any guests you can keep that kitchen light on during the evening. Many systems will also allow you to have outdoor sensor lights. Check out what Loxone has made.

The “Remote Workload”

We mention all these smart devices just because they will help you keep a grip of your time management. Using a smart phone or tablet will make on-the-fly inquiries and questions over email and phone much more manageable.

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